Why UK Businesses should start using Pinterest as a powerful marketing tool
When you think about social media marketing, platforms like Instagram, Facebook, or LinkedIn might immediately come to mind. But there’s an underrated powerhouse that businesses—especially in the UK—should be leveraging: Pinterest. While often seen as a space for DIY enthusiasts, wedding planners, and foodies, Pinterest is so much more than a mood board. It’s a visual search engine and an invaluable tool for driving traffic, boosting brand visibility, and reaching new audiences.
Here’s why your UK business should consider making Pinterest part of your marketing strategy:
1. A Unique Search Engine
Unlike traditional social media platforms, Pinterest functions as a visual search engine. Users actively search for ideas, inspiration, and solutions, which means they are primed to discover and engage with your products or services. For example, UK businesses in industries like fashion, home decor, travel, or health can easily position themselves as the solution to their target audience's needs through engaging pins.
2. Long-Term Content Visibility
While a post on Instagram or Facebook might have a lifespan of a day or two, pins on Pinterest can drive traffic for months—sometimes years. With the right keywords and visually appealing content, your pins can remain discoverable long after you’ve posted them. This makes Pinterest a sustainable investment for businesses looking to grow their digital footprint.
3. A Growing UK audience
Pinterest is seeing steady growth in the UK, with millions of users browsing the platform each month. Many of these users have strong purchasing intent, making it an ideal space for businesses to promote products or services.
4. Driving website traffic
Pinterest is designed to drive users off-platform, unlike many other social media tools. Each pin links directly back to your website, blog, or product page, making it a seamless way to increase your site’s traffic and conversions. UK businesses can use this to promote blog content, highlight seasonal offers, or drive sales to their e-commerce platforms.
5. Underutilised = Less Competition
Many UK businesses are not using Pinterest, which means less competition for your brand. While other social platforms are crowded and expensive to dominate, Pinterest offers an opportunity to stand out in a less saturated space. With strategic pinning and consistent effort, you can carve out a niche and capture your audience’s attention.
How to Get Started:
Optimise Your Profile: Use relevant keywords in your bio and boards.
Pin Consistently: Post new pins regularly to keep your profile fresh and engaging.
Invest in Pinterest Ads: Pinterest ads can be highly effective and affordable for businesses, especially for targeting UK-based audiences.
Create High-Quality Visuals: Eye-catching, well-designed pins are a must to grab attention.
Use Keywords: Treat your pins like SEO for Google—include keywords that your audience is searching for.
Final Thoughts
Pinterest is more than a platform for pretty pictures; it’s a marketing tool with untapped potential for UK businesses. Whether you’re looking to boost brand awareness, increase website traffic, or drive sales, Pinterest has the power to deliver results. Don’t let this underutilised platform remain off your radar—start pinning today and watch your business grow.
Are you ready to turn Pinterest into your next marketing win? Let’s pin your way to success!