Networking: IRL vs URL
As a business coach, I’ve seen countless entrepreneurs debate whether in-person networking (IRL) or online networking (URL) is the key to success. The truth? It’s not an either-or situation. Both forms of networking have their place, and striking the right balance can be a game-changer for your business.
The Power of IRL Networking
IRL = In real life
There’s something undeniably powerful about face-to-face interactions. When you meet someone in person, you create a deeper, more memorable connection. Body language, tone of voice, and spontaneous conversation all help build trust and rapport in a way that online interactions struggle to replicate.
When IRL works best:
Building Long-Term Relationships – Meeting in person strengthens trust and can lead to more meaningful collaborations.
Local Business Growth – If your business serves a specific geographic area, attending local networking events, trade shows, and industry conferences can be invaluable.
Complex or High-Stakes Deals – If you’re negotiating big contracts, partnerships, or investments, nothing beats a face-to-face meeting to establish credibility.
How to make the most of it:
Attend targeted events where your ideal clients or partners will be.
Follow up with new contacts within 48 hours to keep the momentum going.
Don’t just collect business cards—build genuine relationships.
The rise of URL Networking
Online networking has transformed how businesses connect, making it possible to build relationships with people across the globe from the comfort of your home office. Whether it’s LinkedIn, social media, virtual events, or industry-specific online communities, digital networking allows for quick, scalable interactions.
When URL works best:
Expanding your reach – Online networking enables you to connect with industry leaders, mentors, and potential clients worldwide.
Time and cost efficiency – Virtual networking is often free or low-cost and eliminates the need for travel.
Nurturing and staying visible – Regularly engaging with your network via social media, webinars, and online groups keeps your business top of mind.
How to make the most of it:
Be active and provide value on platforms like LinkedIn by sharing insights and engaging in discussions.
Join virtual networking groups that align with your industry.
Schedule regular DM chats with new connections to deepen relationships.
Finding the right balance
So, which is better—IRL or URL? The answer depends on your business goals, industry, and personal networking style.
Suggested networking strategy:
Monthly: Attend at least one in-person networking event to maintain strong local and industry connections.
Weekly: Engage in online networking, whether through social media, industry forums, or virtual meetings.
Daily: Spend 15–30 minutes nurturing your online network by commenting on posts, sending thoughtful messages, or sharing valuable content.
The Hybrid Approach:
Start online, deepen in person – Connect with potential clients or collaborators online and meet up in person when feasible.
Follow up online after meeting in person – Keep the conversation going via LinkedIn or email to solidify connections made at live events.
Final Thoughts
Networking isn’t just about collecting contacts—it’s about building relationships. A blend of in-person and online networking ensures you’re making the most of every opportunity to grow your business. By strategically integrating both, you’ll expand your reach, strengthen your reputation, and open the door to new opportunities.